Food and Agriculture

Nourish2050 Catalyst:
Empowering Human Health through Food

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Our Focus:

We are facing a far greater pandemic than COVID-19, but it has been happening in slow motion, and as a result, receives too little attention and very little collective action when compared with the scope
of the problem. Our diets are the number one risk factor for mortality and morbidity, the cause of nearly one in five deaths globally, and are considered one of the top three human-related social burdens we face. Poor diet and lifestyle are creating unsustainable economic and social costs from the burden of disease, and in the developed and developing world, rich and poor countries alike. Rapid urbanization and the resulting dietary shifts that accompany busy time-starved lifestyles,
as well as aging populations globally, are all accelerating the burden
of disease – even in the developing world.

COVID-19 is also shining a bright light on our vulnerabilities
and amplifying the urgency to act now.
Obesity and underlying health amplify the impacts of COVID-19, and dietary interventions can reduce the rate of infection and the severity of illness. Our diets are not only killing us; they’re making us less resilient – especially our most at-risk populations.

We have optimized our food system for cheap calories, mass produced. We need to re-imagine and optimize it for health promotion and health outcomes. Improving health through food is a systems challenge
and will require new kind of collaboration and multi-stakeholder approach to innovation and business model thinking. It will require bringing the food and health ecosystems together in new ways.
It cannot be done in silos. Solutions to complex challenges will require courageous partnerships, creative coalitions and co-creation.
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It’s about impact at scale. What would it take to double or triple the impact, in a fraction of the time?
I realized one morning we should give back right now, when people need it most…
The idea of nourishment is fundamentally what the world needs.
It’s about impact at scale. What would it take to double or triple the impact, in a fraction of the time?
I realized one morning we should give back right now, when people need it most…
The idea of nourishment is fundamentally what the world needs.
Mariya Filipova
VP Anthem Innovation
Gary Hoberman
Founder & CEO, Unqork
BRIAN GRIFFITH
Executive Chairman, Griffith Foods
01/03
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