Pico Velásquez

Founder & CEO
VIIRA, Inc.
Hybrid Experience Architect
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Pico Velásquez is a multimedia director, computational architect & entrepreneur. Founder and CEO at VIIRA, launching the first 3D-NFT marketplace for Fine Art, Design and Architecture, and PIICO working with individuals and institutions to build their presence in the Metaverse.

With a Master’s in Design Technology with distinction from Harvard University, a background in mathematics and computational design, and trained as a classical ballet dancer, Pico combines her academics and passions to bring a unique perspective to the evolving sectors of art, culture and entertainment. Parametric structures, interactive real-time installations, transformative art, to name a few. How can we rethink and evolve form and motion in virtual 3D/XD environments?
Over the past 10 years Pico has collaborated with esteemed designers and entertainment leaders around the world. These include leading the canopy geometry for Google’s new headquarters in CA at Bjarke Ingels Group, the concept of the multimedia memorial “Elysium” for Guy Laliberté (founder of Cirque du Soleil), Samsung’s Social Galaxy with Kenzo Digital, creative direction for the new Seminole Hard Rock Casino & Hotel‘s Oculus in collaboration with Rockwell Group, and creative direction and game development for the multiplayer environmentalist video game Superforest.

In an era where our virtual and physical realities are more interconnected than ever, the Metaverse will combine multidimensional world-building, sensors, ARXR, gaming, NFTs and blockchain to bring a new spatial dimension that rethinks the future of our built environment.
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