Professor Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority.
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A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make
the world a better place.
A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make
the world a better place.
Professor Phil Kotler
The Father of Modern Marketing
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Professor Phil Kotler is the author of over one hundred and fifty articles and 80 books.
1975
The European Association of Marketing Consultants and Sales Trainers awarded Kotler their prize for “Marketing Excellence.” He was chosen as the “Leader in Marketing Thought” by the Academic Members of the AMA in a 1975 survey.
1978
“Paul Converse Award” of the American Marketing Association’s (AMA), honoring his original contribution to marketing.
1985
Professor Kotler was the first recipient of the American Marketing Association’s (AMA) “Distinguished Marketing Educator Award”
1989
Annual Charles Coolidge Parlin Marketing Research Award.
1995
Sales and Marketing Executives International (SMEI) named him “Marketer of the Year.”
2011
Professor Kotler was given the title of being a Legend in Marketing.
2012
#1 on the Management A-List of Academics.
2013
Professor Kotler became the first recipient of the William L. Wilkie American Marketing Association Foundation’s “Marketing for a Better World” Award for significant contributions to marketing theory and practice.
Professor Kotler was inducted into the Management Hall of Fame. Also in 2013, he became the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.
Professor Phil Kotler shared his insights with us at TWIN Global numerous times over the years. During a session called “Horizons of Purpose” in 2018, Kotler explained how the philosophy of utilitarianism — roughly, Jeremy Bentham’s maxim, ‘The greatest good for the greatest number’ — has led him to believe that brands must start working toward the common good: “Just making profit is not enough — we want to make profit by doing good too.”
For more than three decades, Professor Philip Kotler has been the authority on marketing for business grad students around the world. Kotler has done more than probably anyone else to cement marketing’s reputation as a serious business discipline.
Professor Phil Kotler’s thought leadership on social cause marketing has been instrumental to move marketing professionals
to recognize the power and responsibility we have
to improve the human conditions to address a whole host of social problems.
Professor Phil Kotler is the reigning sage of marketing, with vast knowledge, penetrating insight, and a fabulous ability to synthesize a complex topic into truthful simplicity. A master teacher, Kotler continues to shape the minds of marketing leaders around the world—and through his writing, he can shape your mind, too.
To many marketing students and marketing practitioners around the world, ‘marketing’ and ‘Kotler’ are two synonymous concepts…No other single individual has influenced the marketing field more than Professor Philip Kotler.
Phil Kotler’s thought leadership on social cause marketing has been instrumental to move marketing professionals to recognize the power and responsibility we have to improve the human conditions to address a whole host of social problems, including poor nutrition, obesity, drug abuse, alcoholism, HIV/AIDS, malaria, diabetes, falling, drunk driving, binge drinking.
For more than three decades, Professor Philip Kotler has been the authority on marketing for business grad students around the world. Kotler has done more than probably anyone else to cement marketing’s reputation as a serious business discipline.
Professor Phil Kotler’s thought leadership on social cause marketing has been instrumental to move marketing professionals
to recognize the power and responsibility we have
to improve the human conditions to address a whole host of social problems.
Professor Phil Kotler is the reigning sage of marketing, with vast knowledge, penetrating insight, and a fabulous ability to synthesize a complex topic into truthful simplicity. A master teacher, Kotler continues to shape the minds of marketing leaders around the world—and through his writing, he can shape your mind, too.
To many marketing students and marketing practitioners around the world, ‘marketing’ and ‘Kotler’ are two synonymous concepts…No other single individual has influenced the marketing field more than Professor Philip Kotler.
Phil Kotler’s thought leadership on social cause marketing has been instrumental to move marketing professionals to recognize the power and responsibility we have to improve the human conditions to address a whole host of social problems, including poor nutrition, obesity, drug abuse, alcoholism, HIV/AIDS, malaria, diabetes, falling, drunk driving, binge drinking.
Howard Rothman
Independent communications professional with extensive experience in multi-media journalism and editorial management
Alana Sandel
Founder, Marketing For Welllness. Marketing and Membership Chair, TWIN Global.
Jim Collins
Author of Good to Great
Torger Reve
Wil Wilhelmsen Chair in Strategy and Professor of Marketing, BI Norwegian School of Management
Alana Sandel
Founder, Marketing For Welllness. Marketing and Membership Chair, TWIN Global.
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