Mark Dancer

Founding Patron
Chief Executive Officer of Network for Business Innovation
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Mark founded the Network for Business Innovation (N4BI) to drive awareness, advocacy, and excellence around the theory and practice of B2B innovation. N4BI operates as an innovation flywheel and helps drive progress through research, writing, engagement, and partnerships. As a Fellow for the NAW Institute for Distribution Excellence, Mark helps distributors build foresight to become market leaders in the digital age. At the Colorado Universities Innovation Council as B2B Market Leader, Mark provides innovation learning experiences for students through project teams with business clients and supports collaboration among higher education, industry, and the State of Colorado.

All of Mark’s work draws on 30 years of experience working with leading B2B companies to achieve go-to-market excellence in emerging and developed markets. Today, distribution, disintermediation, digital transformation, social responsibility, and human-first innovations enable a B2B revolution. Mark’s work is a call to action for every company in the B2B ecosystem to join in to help lead our society and economy to the future. Mark’s newsletter, Mark Dancer on Innovating B2B, is at https://markdancer.substack.com.

Mark earned a BS in Mechanical Engineering from the United States Naval Academy and an MBS from the Kellogg School of Management at Northwestern University

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