Kristi Ross

Co-CEO & President
Kristi Ross, co-CEO and President of tastytrade Kristi Ross is the co-CEO and President of tastytrade, the most-watched online financial network making finance fun and actionable.

She is a co-Founder of dough, a visual front-end trading technology platform launched in 2014, which was ultimately combined with and rebranded when the team launched their own online brokerage firm tastyworks in 2017, a FINRA, NFA, SIPC member. Ms. Ross serves on the board of tastytrade and is Chairman of tastyworks.

The tastytrade and tastyworks collective offering focuses on empowering the do-it-yourself investor to engage more with their finances, through the unique combination of content and technology. Ms. Ross also co-hosts the show Bootstrapping in America, where she interviews innovative entrepreneurs. Previously, Ms. Ross was the CFO of thinkorswim Group, as a private company, where she led numerous mergers, acquisitions and integration. thinkorswim sold to TD Ameritrade for $750M in 2009. Prior to thinkorswim, Ms. Ross was CFO of Automated Trading Desk Specialists, a stock specialist on the Chicago Stock Exchange.
Ms. Ross started her career in public accounting, specializing in financial services industry clientele including individual traders, proprietary firms, market makers, specialists, discount brokerage and advisory firms and has been in and around the trading business for more than 25 years.

As co-CEO and President of tastytrade, Ms. Ross has been honored as the Illinois Technology Association CityLights’ Prominent Tech Woman, the Moxie Awards’ Woman in Tech, Entrepreneur of the Year by Ernst & Young, James Haugh Award and has been named to Innovate Finance Global Women in Fintech Powerlist, Crain’s Chicago’s Tech 50, the Techweek 100 list, Chicago Business Journal’s Women of Influence list and Midwest Women in Tech Award. Ms. Ross has spoken at Techweek, WiSTEM, Ms. Tech and Woman 2.0 and Chicago Ideas Week and has been featured by prominent publications such as Fortune, Chicago Tribune, and Crain’s Chicago. In addition, Ms. Ross is an active board member of companies in the banking, trading, technology and overall finance industry.
She has actively participated as a member of the ChicagoNEXT Fintech Council of World Business Chicago, P33 Technology Initiative Co-Chair Capital & Finance Committee, board member of CEC/1871, Economic Club of Chicago member, The Chicago Network member.

Philanthropic passions include Midtown Educational Foundation, Rock the Street Wall Street, EHC, entrepreneurship, overall financial literacy and the importance of physical fitness. Tastytrade is one of the most-watched online financial networks, engaging investors and traders across 165 countries with 8 hours of daily, live, cost-free and commercial free programming with over 100 million hours viewed.

Tastytrade offers over 50 original segments for new and seasoned veteran traders. Tastytrade’s data driven research-based content teaches a logical, mechanical approach to investing and identifying opportunities based on probability and volatility. Investors are continually challenged with financial math, humor and new market perspectives. Tastytrade is also the parent company to tastyworks, a brokerage firm creating and leading a financial revolution for the do-it-yourself investor and to Quiet Foundation, a data science-driven, fee-free investment advisory service.
Tastytrade and its companies focus on empowering the individual investor through content, technology and know-how. Tastytrade distributes its shows through,, iTunes, Apple TV, Roku, Amazon Fire TV, YouTube. Tastytrade has been awarded the Chicago Innovation Award 2013 People’s Choice & 2014 for its visual trading technology, Best in Biz Most Innovative Company in 2013, Most Innovative Consumer Product 2014, silver Most Innovative Consumer Product, bronze Most Innovative Consumer App 2015, Momentum Award 2017, and the ChicagoNEXT Award 2018.

Tastyworks, a wholly owned subsidiary of tastytrade, is a new online broker launched January 2017 (member of FINRA, NFA and SIPC). The teams are leading a financial revolution to change the culture of investing and debunking the myths around active vs. passive investing for the do-it-yourself investor.
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